Identity · Business card suite
CALI Interior Builders
- Sector
- Construction
- Discipline
- Business card suite
- Category
- Identity
Overview
A matte-black card suite for CALI Interior Builders, a commercial and residential contractor. The wordmark is reduced to bold geometric letterforms, set large and off-axis so the card reads as an object before it reads as information.
Client brief
Position a hands-on building firm as a premium interiors partner, something a contractor can hand to architects and high-end homeowners with confidence. It had to feel solid, precise and quietly expensive.
Deliverables
- Logo lockup: horizontal & vertical
- Double-sided business card
- Contractor licence & contact layout
- Print-ready files with finishing specs
Palette
- Matte Black#0D0D0D
- Graphite#4C4C4C
- Steel#8E8E8E
- Silver Foil#CECECF
