Identity · Medical aesthetics cards
Petro MD
- Sector
- Medical aesthetics
- Discipline
- Medical aesthetics cards
- Category
- Identity
Overview
A signature-led identity for Petro MD, a double board-certified facial plastic surgeon. A flowing gold script and an abstract profile line on deep emerald stock communicate artistry and medical precision in equal measure.
Client brief
Express "Beyond Skin Deep", a practice that is as much about artistry as surgery. The result needed to feel luxurious and personal while remaining clinically credible.
Deliverables
- Signature logotype
- Profile line mark
- Business card with gold foil
- Colour & finish specification
Palette
- Emerald#02835B
- Sage#479672
- Gold Foil#C8A15A
- Pearl#F4F2EC
